+1 443 821 0333 [email protected]

Social Media Marketing

Home

Social Media Marketing

Introduction

Social media is the heartbeat of communication. There are around 5.22 billion social media active users worldwide, making it an important hub for business growth. Social media platforms like Facebook, Instagram, twitter, Linkedin, Youtube, and others are a great way to let people know about your brand and make your way towards people’s hearts. These platforms provide a great opportunity for you to reach the right target audience and post content with strategy and creativity.

DigiStack is a social media marketing company that specializes in making different strategies and campaigns according to your audience to build trust and get results. We provide our social media marketing services to small businesses as well as enterprises. Our strategic solutions can increase brand awareness in the audience, drive relevant traffic, increase sales, and so much more. Contact us and take your digital presence to the skies.

Social Media Marketing Basics

You may think that the purpose of social media is to send memes and reels to your friends but have you noticed how different brands around the world use their updates and enlighten their followers about the sales? It’s one of the major strategies of social media marketing that you can let a vast amount of people know about the latest update at just one click. Being just present on social media isn’t enough, you need to make sure you do the right things that stand out and a social media marketing agency can help you do it.

Request A Quote

Difference Between Digital Marketing and Social Media Marketing

Many people mix digital marketing and social media marketing however both terms are separate, however, both aims to help businesses achieve their desired success through strategies. Digital marketing is an umbrella term and social media marketing is more of a fraction that relies under the bigger umbrella. Let’s break it down:

Aspect	Digital Marketing	Social Media Marketing
Definition	Includes all online marketing areas like SEO, PPC, SEM, SMM, email, and content marketing.	A part of digital marketing that focuses on using social platforms for engagement, promotion, and branding.
Channels Used	A variety of digital channels like websites, emails, PPC ads, and search engines.	Social media platforms such as Facebook, Instagram, Twitter, and LinkedIn.
Audience Engagement	Across multiple digital touchpoints, like websites, emails, and paid ads.	Directly interacts with users on social platforms through posts, comments, likes, and shares.
Scope of Strategy	Broad scope— using strategies like SEO, paid search, email campaigns, content marketing, and more.	Narrow scope— creating content and interacting on social media.
Goal	Drive traffic to websites, improve search rankings, generate leads, and increase conversions.	Building brand awareness, nurturing customer relationships, and increasing social engagement.
Targeting	Detailed targeting options through tools like Google Ads, SEO keywords, and email lists.	Platform-specific targeting features, such as demographics, interests, and location.
Tools & Metrics	Uses analytics tools like Google Analytics, email marketing platforms, SEO tools, and PPC dashboards.	Uses social media tools like Hootsuite, Sprout Social, and platform-specific metrics like Facebook Insights and Instagram Analytics
Cost	A Lot of investment, especially for paid ads, SEO tools, and content development.	Less investment and more cost-effective, especially when organic content is used (though paid advertising options exist).
Target Audience	A wide audiences across various digital channels, from search engines to email lists.	Targets users within specific social media networks based on behavior, interests, and engagement.
	A wide audiences across various digital channels, from search engines to email lists.	Targets users within specific social media networks based on behavior, interests, and engagement.
Metrics for Success	Maximum ROI, conversion rates, website traffic, and cost-per-acquisition (CPA).	engagement rates, follower growth, reach, impressions, and social sentiment.

Advantages of Social Media Marketing Services

Social media marketing has helped numerous brands and enterprises to make billions of revenue in a short time. With the right plan and campaigns, you can do it too.

Are you wondering how social media marketing can pay off your brand with high conversion and sales? Here are a few advantages that you’ll see when you sign up with DigiStack’s marketing services.

Advanced Online Exposure

Day by day, social media accounts are increasing and people are shifting more towards this area. Social media platforms like Facebook, Instagram, and LinkedIn offer you the ability to reach those billions of accounts of people and leave your mark on them. You need to make an effective social media marketing strategy that focuses on your target audience and generates more engagement. When you post regularly and share updates with people, your content gets shared and more people discover your brand and increase your online visibility. That’s how they’ll trust you and will want to work or buy from you.

High Search Rankings

Did you know that social media activity also improves your website’s SEO? If Social media platforms like Twitter, LinkedIn, and Facebook are reached highly, they pass social signals to search engines like Google. The more people will share your content, like, comment, and engage with, the more likely you will see an improvement in your search rankings. Socialmedia is nothing less than a win-win situation.

Increased Customer Reach

There are billions of active users on social media and you’re free to reach out to all of the local and regional markets. You can set your target specific demographics based on age, location, interests, and behaviors. Whether you're offering B2B social media marketing services or running a small local business, social media provides the ability to connect with the right people.

Enhanced Brand Awareness & Control

Social networking allows you to introduce your brand to a larger audience. When you post content regularly, your followers engage more, share, get seen by more people—creating familiarity and creating more followers. The more people see your brand, the more likely they are to trust and purchase from you. You can also run paid ads to reach more people with targeted set areas.

Direct Customer Interaction

One of the best features of social media is that you can directly speak with your audience and they can directly connect with you and message you if they have queries, reviews, or feedback. This gives people more freedom to speak freely unlike other platforms where everythings feels one sided and people are not able to communicate directly. This direct interaction builds trust and strengthens relationships with your followers.

Cost-Effective Marketing

Budgeting is a major concern for maximum business, especially for the small businesses. They have a small capital and want to utilize the minimum amount and get maximum results and social media agencies do this task. Social media offers a cost-effective way to market your business without the hefty price tag of traditional advertising. You can get great options for organic content and affordable paid campaigns, businesses can reach their ideal audience without breaking the bank.

Ways to Market on Social Media — Do’s and Don'ts

Businesses are taking a shift now and moving from traditional advertising to the more interactive and customer-focused world of social media marketing. This change allows brands to connect directly with their audience and develop trusted relationships. Like what a game changer it is that you can reach millions of people with just one post? That\s why a lot of people are focused on getting social media marketing services to boost their brand engagement and sales.
However, some people are having second thoughts on how to market themselves on social media. You also may have that question in mind that why isn’t my social media strategy working? Am I doing something wrong? Why am I not getting the best results? Here are some do’s and don’t that you choose to focus on when working on a social media strategy.

Do’s:

Post regularly.
Only share content that is valuable, creative, and relates to the audience's interests.
Add researched and relevant hashtags.
Analyze audience behavior.
Stay authentic and true to your followers to build trust.
Reply actively to customer inquiries and feedback.
Run targeted social media advertisements
Keep an eye on what trending and performance metrics.
Collaborate with influencers.
Conduct A/B tests of your ad campaigns
Tell stories that connect with your audience emotionally.
Keep your profile, tone, and messaging consistent across all social media platforms.

Don’ts:

Avoid posting too much, as it can overwhelm followers.
Don’t work without a social media marketing strategy
Don’t ignore negative feedback, respond to them with professionalism.
Don’t copy a competitor's marketing strategy as their goals don’t align with yours.
Don't focus only on money, but on customer satisfaction.
Avoid using generic and copied posts.
Don’t buy followers.
Make sure your content is mobile-friendly so social media users can see it on their phones.
Don’t keep the comment section silent.
Stay up to date with trends and incorporate relevant ones into your strategy to stay relevant.
Don’t oversell.
Don’t post content that doesn’t align with the interests or preferences of your target audience.

Promote Your Company Story and News on the Right Platform

Social media is people’s go-to priority when they want to learn more about a brand. get the latest updates, and engage with the things that matter to them. With the number of social media users continuing to rise, it’s no surprise that every business needs to step up their game to beat the competition. But here’s the catch: social media isn’t just about posting anything and everything. It’s about sharing the right content, in the right way, on the right platform.
Different platforms have their own way to reach audiences of different types. Instagram is perfect for aesthetic visuals and real-time shots, LinkedIn is your best for B2B connections and professional content, while Facebook works great at reaching a broad audience with diverse interests. You need to see which of your content watches the right profiles of the audience and social media platform. This is how you get your message to the right people and start building relationships.
DigStack knows how to make your story seen and heard by the right audience. You’re launching a new brand, product, having sales, updating about new policies, or more, our social media marketing agency strategizes everything and does all the work. We create content that is powerful and engaging and brings revelents leads to your business. Contact us to turn your social media into a powerful tool for success!

Social Media Marketing Services for Small Business and Enterprises

As a top leading social media marketing agency, we help businesses grow with expert social media marketing services. Our team creates top-notch strategies that are related to your interests and preference. Either for engaging the audience, getting likes on posts, or making revenue, we do it all. We design campaigns that turn followers into loyal customers and we focus on the things that work in real-time..

Our clients trust us to handle their social media needs because we have a proven track record of success. Our case studies show how we achieve growth for businesses. If you want to take your business to new heights, work with DigiStack and see the difference.

Request A Quote

The Trends of Social Media

A few years back, only a few knew about using social media for marketing. People usually look at this platform as a place for meet and greet. However, with time, experts took the opportunity and created these platforms a business hub. Now, there are more than 67 million businesses listed on linkedin alone. This is how much power social media holds today!

Numerous brands have listed themselves on social media, however, another sad reality is that most of them couldn’t make their way to the front line because of poor management. Businesses should make sure that if they are handling the business by themselves, they take complete time and put effort into it. Another way is hiring a social media management team that can do all the hassle for them—people who are experts in their field and know how to do their work to drive results.

Request A Quote

Social Media Advertising

The initial trends were using organic campaigns to drive traffic. However, with passing time and increasing traffic rate, social media algorithms are changed and now the maximum number of brands are facing difficulties to put forward their campaigns in front of the right audience. That’s where social media advertising comes to rescue.
DigiStack provides comprehensive social media advertising services that will drive traffic to your marketing campaigns and bring consistent results from day one!

What is Social Media Advertising? How Does It Work?

Social media advertising aka social media targeting is a process of targeting a selective area, audience type of specific interests. These ads will boost your branding and will appear in front of your audience and increase the chances of driving different types of responses including; visiting websites, increasing sales, queries, or services demand.
It allows you to get your ad noticed by the right people at the right time. It uses different algorithms to study audience behaviors and interest to figure out the right selection of target audience. This type of paid advertising focuses on reaching a highly targeted audience to achieve maximum ROI.

Why Social Media Advertising is Trending?

Social media advertising is becoming essential for business now as the maximum number of brands are using it to reach their target audience. To maximize your opportunities, it’s important to understand how it works. Here’s why social media advertising is so trending these days:

Opening up your brand to new audiences.
Promoting your products or services.
Showing special offers, sales, events, or promotions.
Targeting potential customers who have shown interest.
Driving traffic from social media to your website.

A social media advertising company can help you generate ads and manage everything on your behalf so you don’t have to do all the hassle. Let DigiStack help you choose the right platforms and strategies to grow your business. Reach out to our team today!

Social Media Brand Management

With the competition increasing, it has become more difficult for businesses to stand out their brand. The more the competition–the more the struggle. Today, only a few brands are able to generate valuable revenue from their online bands and a major reason why this happens is poor brand management. They don’t know what to do and how to do it right. Don’t let this happen to your company.

Social media brand management is the process of building, maintaining, and growing a brand's online presence on different social media platforms. A social media brand manager will message, create content, engage content, and do interactions to build the brand’s identity. The goal is to ensure the brand stays relevant, builds trust, gets recognition, trustworthy, and connected to its audience. The aim is to make sure that every post, logo, images, design, content, comment, and interaction aligns with the brand’s values, tone and long-term goals.

Request A Quote

Top Social Media Marketing Platforms

Introducing your brand to the digital world will be the best decision you made for your company’s growth. You need to match and beat the high competition in the market and make your brand visible at all platforms with DigiStack’s comprehensive social media marketing services.

Hold our hand as we tap you into the top-trending and results-driven social media marketing platforms. Here are the top 8 that you need to dive in!

Facebook

Facebook is one of the oldest social media platforms and yet it holds its special place for marketing of any business. It has a huge audience of over 2.9 billion users. It’s perfect for marketing services for small businesses as well as enterprises as it's one of the low cost social media marketing platforms with advanced targeting features to reach specific demographics, run ads, and engage with your audience through posts, videos, and live streams.

Instagram

Instagram has more than 1.4 billion active users, predominantly younger demographics. It's an ideal platform for visually showing your products and services. It contains features like stories, reels, images, and can even do shopping. DigiStack’s instagram marketing services will enhance your brand’s instagram business profile, launch sponsored ads, share and post content of images and videos.

LinkedIn is the top platform for B2B social media marketing services and contains about 930 million professional accounts. It contains features like Sponsored posts, InMail campaigns, and professional audience targeting. Linkedin helps businesses connect with other businesses, professionals and decision-makers. DigiStack will use LinkedIn to share valuable content, highlight your achievements, show your expertise, and promote your brand to industry leaders.

Twitter

Twitter has 450 million active users and is great for real-time conversations and updates. Businesses can share news, real-time updates, do trend-base marketing, interact with customers, and use trending hashtags to increase visibility. For a social media marketing company, it’s a great way to update the world about your brand related news and updates.

TikTok

TikTok is perfect for brands looking to connect with younger audiences as it contains 1 billion active users and most of them are Gen Z and millennials. It is one of the smartest ways to get short, creative videos to go viral, making it a great platform for social media advertising agency campaigns. We use TikTok’s unique features like short-form video ads, hashtag challenges, and influencer partnerships to present your brand in fresh and innovative ways.

Pinterest contains 465 million active users and the majority are women. If your target audience includes women mostly, there’s nothing better than pinterest. It is highly effective for product discovery and driving sales for lifestyle brands, retail, and food industries.

YouTube

YouTube is the leader in video content with more than 2.5 billion users. It’s ideal for sharing tutorials, product reviews, detailed product demonstrations, podcasts, tutorials, and brand stories. It works well for building trust and long-term engagement among target audiences.

Snapchat

Today, snapchat is one of the most favorite social media platforms with over 2.5 billion users. It is perfect for any businesses targeting younger audiences with quick, engaging content. It includes features like video ads, influencer collaborations, and live streaming, and sponsored Lenses and ads that allow brands to interact with users in a fun, memorable way, driving brand awareness and engagement.

Why Choose DigiStack for Social Media Marketing

Digistack has won hearts of many businesses by driving them great sales and revenue from social media marketing. We are experts in what we do and we do it with honor and 100% transparency so you can clearly see where your investment is headed.

Here are a few pros of working with DigiStack Social Media Marketing Agency:

Targeted Audience Reach

We identify and reach your ideal customers with advanced targeting tools. Platforms like Facebook and LinkedIn let us focus on demographics, interests, and behaviors. This ensures your campaigns connect with the right people. Our approach increases engagement and improves conversions.

Paid Advertising Campaigns

At DigiStack, we design ad campaigns that boost visibility and generate sales. We use platforms like Facebook Ads and Instagram Ads for targeting and budget optimization. Moreover, we use A/B testing to refine your ads and improve results. Every dollar spent delivers real value for your business.

Content Creation and Distribution

We create content that resonates with your audience and builds trust. From videos to posts and stories, every piece strengthens your brand. We schedule content to ensure consistent posting across all platforms. This keeps your audience engaged and helps grow your reach.

Analytics and Performance Tracking

We track the success of your campaigns with advanced analytics tools. Metrics like engagement rates and conversions guide our strategies. Real-time data helps us make adjustments and improve performance. This ensures your marketing efforts deliver maximum results.

Ad Retargeting

DigiStack reconnects with users who showed interest in your brand but did not convert. Retargeting campaigns display tailored ads to these potential customers. This strategy increases the chances of conversions and improves ROI. We help you turn interest into sales.

Community Building and Engagement

Our comprehensive social media marketing services will help you build a strong and loyal community around your brand. Engaging with your audience through comments, polls, and messages builds trust. Active interaction keeps your brand relevant and strengthens relationships. This approach ensures long-term growth for your business.

Your trusted partner for innovative and results-driven digital marketing solutions. We specialize in SEO, PPC, Social Media Marketing, and Content Marketing, helping businesses achieve their growth goals with data-backed strategies and creative execution.

Get In Touch

[email protected]

+1 443 821 0333

Our Services

Digital Marketing SEO SEM ⁠Social Media Management Content Marketing ⁠Local SEO ⁠GMB Optimization

Quick Links

Home About Us Client Portfolio Latest Blog Contact Us