The 3 E’s of Content Marketing – Why Are They Important?

The Internet, blogs, social media, and every other person have their perception of what makes the best content and what are the factors that rank a content. Whenever a person starts searching for the right answers, they get overwhelmed with dozens of pieces of information being thrown up their way. What to believe and what not?

The truth is, almost all information is right from a perspective, but you need to focus on your goals to determine what suits you the best. In case of improving your visibility, gathering attention, and turning visitors into customers; The 3 E’s of Content Marketing works the best!

What Are The 3 E’s of Content Marketing?

The 3 E’s of content marketing are; engage, educate, and entertain. You can create a memorable experience for your audience with these three E’s. They will ensure that your material attracts their attention, delivers vital knowledge, and gives a dose of entertainment.

Engage To Build Confidence

Engagement means to foster a connection and point of confidence with your audience. So that they build an interest in what you are saying and keep on reading to explore more. Engagement can be of many types; like adding questions, polls, storytelling.

Moreover, you can trigger a pain point for your audience. You can identify one of their problems so they can relate to it. It will form a connection of emotional connection and trust between you and the customers. After that, you can engage them in reading more to provide a solution for their problem. This method is mostly known as the PAS framework. Where you first explain the problem, agitate, and then solution.

These are some of the roles of building engagement in your 3 E’s:

Generate Client-Centered Relationships

With an eye on engagement, you may create genuine relationships with your audience. Share personal stories or case studies that are relevant to your readers’ experiences. You have to let the readers know that they matter to you and you understand their situation at all times to build a long lasting relationship with them. Moreover, use social media sites to communicate directly and quickly respond to requests or feedback.

Build Trust and Loyalty

Any technique that improves engagement will increase brand loyalty over time. If your audience feels connected, they will start trusting you and turn loyal to your brand. And when people build trust in you, they come back again and again for more information and repeated purchases.

Moreover, they convey the word-of-mouth to their peers as a trustable source of product or information. According to research, about 86% of B2B purchases are done on word-of-mouth. By continuously giving high-quality material and encouraging conversation, you can establish a cycle of loyalty that will keep your audience coming.

Educate Through Valuable Knowledge

Education in content marketing means providing your target audience with useful and relevant information that grows their knowledge. As a content marketer, you should share expertise, insights, and data that your readers can apply to real-world scenarios. When you educate, you gain trust and establish yourself as an expert in your subject. Create intelligent blog entries, how-to manuals, or educational movies to educate your target audience.

Here are some of the roles of education through valuable knowledge in your 3 E’s:

Providing Value to Your Audience

Information should always be free–and your contents should be loaded with valuable informational data. It can include detailed how-to articles, instructional videos, or informative infographics that address your audience’s pain areas. By focusing on your audience’s individual demands and interests, you not only capture their attention.

Guiding Your Audience To Make a Purchase

Content is about two things; getting your sales up and providing information to your audience. A good marketing strategy is a combination of both. Enlightening the audience of the need of what you have to offer and then representing your product or service so they know why they want it and what difference it will make.

Entertain To Retain

Whatever the field or nature of the audience, entertainment drives everyone. Whether it be scientists, book readers, bloggers, fashionista, and more. Everyone has their own definition of entertainment and you have to provide the most relatable entertainment to your audience type so they stay around and explore more.

You don’t want to settle on boredom and see people leaving your website and increasing the jump rate. Give your audience something to stick on. You want to spark joy, laughter, empathy, and do everything to make content memorable and shareable. You can use multiple ways of entertainment such as quizzes, clever lists, and entertaining visuals to entertain your audience while softly promoting your brand. 

Here are some of the roles of entertainment in your 3 E’s:

Capture Attention and Interest In The Start

Have you noticed that when you’re scrolling on tiktok, if you don’t build an interest in the first 2-3 seconds, you swipe and look for a better entertaining video? Similarly in youtube ads, companies have 5-20 seconds to capture the audience’s attention before they click on the skip button. Those initial times are the most crucial. You have to add things or information that entertain your audience.

You can use imagery, infographics, light quizzes, prompt discussions, clever memes, and more in your content to hook readers in the start. Moreover, you can add entertaining headlines and opening lines to spark curiosity.

Enhancing Shareability and Reach

Entertainment naturally enhances your content’s shareability and reach rate. When your audience loves your content and what you have to offer, they feel joy and share those special things with their circle, hence increasing shareability and reach.

How To Add The 3 E’s of Content Marketing Into Your Strategy?

To add the 3 E’s—Engage, Educate, and Entertain—into your strategy;

1. Start by understanding your audience’s needs and interests.

This helps you create content that appeals to them. For example, write engaging blog posts, create helpful educational videos, and share fun, entertaining updates on social media. These things will help build a stronger connection with your audience and keep them coming back for more.

2. Next, plan your content carefully.

Create a content calendar using different types of content like infographics, podcasts, and quizzes. These things which will attract a wider audience. Moreover, take inspiration from successful websites and take ideas on how to keep your content fresh and interesting.

3. Finally, once your content is out, track how it’s performing.

Measure engagement, shares, and comments to see what works best. Use tools like Google Analytics to understand what your audience enjoys, then adjust your strategy to improve and keep them engaged.

Conclusion:

You can give your strategy a hard restart with the 3 E’s of Content Marketing. Start by engaging your audience, then educating them, and finally leaving them entertained. These three content pillars will increase your brand’s connection with your audience. With these, you’ll understand your audience’s needs, create diverse content, and track performance, and as a result build trust, loyalty, and increase reach.

Digistack Marketing Agency specializes in crafting content marketing strategies tailored to your client’s needs and likes. We can help you do it all with the power of the 3 E’s.

Frequently Asked Questions